lululemon Studio App
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Responsibilites
Product Design
Interaction Design
Visual Design
Cross-functional
Collaborators
iOS & Android Engineering
Content Team
Data Analytics Team
Leadership Team
lululemon Studio Mobile App
Project Overview
MIRROR was acquired by lululemon and evolved the MIRROR ecosystem into lululemon Studio, a digital fitness platform for our guests.
I was recruited into the role of head of product design, where I oversaw product design for the core iOS and Android Apps, the on-screen UX/UI for The Mirror hardware, and lululemon Studio’s web experiences.
This project overview shows the core experience of the new lululemon Studio app. It enables guests to workout with our incredible trainers while away from home, in partner gyms, or without a MIRROR at all if they use the digital-only product.
Rebrand
From MIRROR to lululemon Studio
With the launch of the digital only app, MIRROR became lululemon Studio. The lululemon Studio app delivers the complete workout experience from the MIRROR device, right in the mobile app.
Extending the Ecosystem
Working Out at Home or at the Gym
As our guests returned to regular gym use, they wanted to be able to workout at home or in-person at the gym. Our smart watch experience bridged these worlds, and brought gym workout data into the lululemon Studio app.
Partner Channel Content
Launching Eight Partner Fitness Channels in the App
Working closely with our fitness content team, and our partner studios, we developed a design system of content cards that expressed the unique brand of each studio while maintaining a consistent look and feel in the app.
Content Navigation
Letting the Content Shine
I wanted app navigation to feel effortless. Using highly visual cards, each with purpose shot photography and model poses showing the workout type, we made a system that takes guests to a workout in only two to three taps.